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商品編號： 9-894-011 出版日期： 1993/11/22 作者姓名： Wu, George 商品類別： Other 商品規格： 9p 再版日期： 地域： United States 產業： Broadcasting and streaming media industry 個案年度： -
商品敘述：
Colonial Broadcasting, a major American television network, must determine whether fact-based television movies garner higher Nielsen ratings than movies based on fictional concepts. Furthermore, the network must decide whether to accept a fixed-fee advertising contract or a sliding-scale contract.
涵蓋領域：
Advertising;Decision making;Quantitative analysis;Regression analysis
相關資料：
, (9-896-040), 10p, by Arthur Schleifer, George Wu
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